According to the latest ESG Unwrapped report from technology services company, Nebula, recognising the social value within ESG strategies will enable channel players to unlock profitable revenue opportunities and enhance brand loyalty with customers and key stakeholders.
The report, Driving Profitability Through Social Impact includes interviews with several of the channel’s leading sustainable technology activists who are experts in developing social value and creating social impact. They unanimously agreed that integrating social value into an ESG strategy not only strengthens community engagement and ethical supplier practices but also delivers tangible business benefits.
The experts stated that embracing social value enhances brand reputation, creates new revenue streams, and entices the next generation of talent, who are eager to work for purpose-driven companies.
Richard Eglon, CMO at Nebula said: “Being proactive in driving social value enables companies to work in collaboration with their customers and channel partners on projects that align to both companies’ cultures. This transforms a sales transaction into a strategic partnership, and makes both parties more intrinsic to one another, boosting customer loyalty and driving new revenue opportunities.”
One firm that has seen this in action is technology solutions provider, Natilik. Chief People Officer Kelly White said the firm’s social value strategy directly contributes to a deeper emotional connection between the brand and stakeholders.
“Clients are increasingly drawn to brands that reflect their personal values and demonstrate commitment to positive societal impact. By supporting meaningful causes and being transparent about our contributions, we build trust and credibility.
“People who feel connected to the company’s social mission often become brand ambassadors, sharing their pride in the company’s actions. This creates authentic, word-of-mouth advocacy that further strengthens brand loyalty. This also helps to attract the right people who share the same values in the recruitment process,” he added.
Eglon said it’s vital that channel players start measuring their social value efforts which are often siloed, making it difficult to grasp the full collective impact an organisation is achieving. “By measuring and quantifying social value, businesses can build a solid case around the success of their initiatives, so they can be expanded.
“Social value measurement brings this crucial topic to the boardroom, which is essential if we want to drive greater focus and investment in these strategies.”
