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Interview with Stuart Brookes, PaperCut | Directors Cut Series 5

Stu Brookes, EMEA Regional Lead & Head of Sales and Channel at PaperCut speaks to Michelle Ryder about the company’s evolution from onpremise print management to a cloudfirst platform built for today’s hybrid workforce.

He discusses the challenges resellers face when selling cloud versus onprem, explains how PaperCut Hive simplifies IT pain points and shares his perspective on the impact of Universal Print and WPP on the wider print market.

00:00 – Preview 00:37 – Intro

01:12 – Is cloud first adoption mainstream?

01:59 – How PaperCut Hive is accessing new markets

04:14 – Challenges for resellers around selling cloud

07:10 – Does cloud require resellers to upskill

08:07 – Driver management and print queues

11:35 – How WPP and Universal Print will affect the market

15:15 – The opportunity for resellers

16:26 – Closing

to get in touch visit: www.papercut.com

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