Here is the third and final part of our annual print predictions feature where more key industry players share their thoughts on what 2025 will hold for the print and IT sectors
Terry Caulfield, Chief Commercial Officer, Brother UK: Technology continues to evolve rapidly and the businesses that will be the winners in 2025 will be the ones moving quickest to embrace it.
The progress of AI in the past year has been remarkable and its use in MPS will expand significantly. That’s because it offers resellers the chance to get deeper insights into customer printing habits and changes in print behaviour to support dynamic fleet optimisation and preventative maintenance. We’ve long embraced innovation and we’re excited about the potential AI can offer our customers through intelligent print.
Demand for cloud print services will continue to rise, too. Businesses will need their reseller partners for guidance on improving workflow efficiencies and making cost and sustainability savings. MPS delivers all of these in one, so it’s no surprise that demand continues to surge.
Working with partners like Tungsten Automation, we’re helping customers transition to the cloud with our Brother cloud solutions portfolio. The tools provide secure, location-aware printing and document digitisation that helps transform print infrastructure while maintaining robust data protection and regulatory compliance.
These tech advances are crucial for businesses as they tinker with their hybrid working models. The upcoming Employment Rights Bill will bring about more changes and could force companies to re-think their remote working set-up again, offering an opportunity for resellers to help IT teams develop an agile, cloud-based print estate.
This is all underpinned by sustainability. We’re all striving to cut waste, boost efficiency and contribute to circular economies, and it’s our focus to equip resellers with the solutions that can make this a reality for customers. For example, we’ve just become the first vendor to remanufacture both ink and laser cartridges, marking a major milestone in the industry’s push to be more sustainable. The circular economy will be central to customers’ sustainability goals and resellers have an important role to play in making sure customers’ tech contributes to that.
