Here is the third and final part of our annual print predictions feature where more key industry players share their thoughts on what 2025 will hold for the print and IT sector
Martin Randall, Sales & Marketing Director, Vision: It’s a tough one this year as technology has continued to evolve so rapidly. I get the sense that the trends we were predicting last year will really embed and gain wider adoption in 2025.
Generative AI was at the top of everyone’s list in 2024 and as it’s becoming more sophisticated and adding even more value to users, I think it’ll become a component of daily life in the workplace in 2025 with products such as Microsoft CoPilot, Chat GPT Enterprise and others becoming commonplace. I know we’re embracing this at Vision and it’s really helping us to be more productive as an organisation.
It’s been interesting to also see the wider integration of AI and machine learning amongst OEM devices. Clearly this is already adding value in many areas and it will be exciting to see how this further takes shape in 2025.
And as we are experiencing first-hand, sustainability will of course continue to gain relevance as we draw closer to government targets around net zero. I’m proud to say that Vision have really embraced our environmental responsibility in recent years, and we’re continuing to embed both processes and resource within the business to underpin these initiatives as we strive for continual improvement.
We’re seeing sustainability requirements becoming increasingly relevant in bids and tenders in both private and public sectors, and I think many businesses will struggle to keep up with this if they’re not seriously considering how they’ll transparently report on and reduce carbon footprints. We are at the point where sustainability is transitioning from being a value-add selling point, to being an essential component of the service offering.
