Specialist cloud marketplace provider Giacom and CRM platform The Layer are enhancing the experience of mutual customers by tightly integrating Giacom’s Cloud Market Tools – a suite of applications that includes its billing software – with The Layer’s data synchronisation, marketing and customer service modules.
The off-the-shelf integration between The Layer CRM and Cloud Market Tools automatically synchronises customer data between platforms, creating a single source of truth that breaks down data silos, removes the need for manual data entry and significantly reduces the risk of human error. It also empowers channel businesses to use The Layer’s marketing module to segment and target customer data for effective marketing campaigns and use its customisable service desk module to enhance customer support with real-time analytics, SLA tracking and customer satisfaction monitoring.
Giacom CTO Ant Molloy said: “Giacom’s mission is to enable our partners to grow faster and become more profitable by simplifying their operations. Back-office productivity is key to achieving this, which is why we’re developing integrations with other market-leading vendors offering complementary solutions. Integrating The Layer with Cloud Market Tools ensures that our mutual customers can synchronise their data and enhance their marketing and customer service capabilities, ultimately leading to better business outcomes.”
