TD SYNNEX has released its fourth annual Direction of Technology (DoT) report, which highlights how blending AI-driven transformation with resilient cybersecurity frameworks, deep specialisation and automation-enabled talent drives growth despite persisting macroeconomic challenges. This year’s edition offers a more thorough look at the market than ever before, with a new structure that provides in-depth data for geographic regions, partner types and technology sectors.
Based on feedback from more than 1,400 IT solution providers and resellers across 40 countries, the report emphasises how service-led business models are fuelling success in the age of AI, with ISVs and professional services firms expressing the most optimism about the future.
Nearly 75% of partners say AI is essential to their future, making it both a competitive necessity and a catalyst for new offerings that blend innovation with core capabilities. Combined with the growing demand for skilled talent, these shifts create an opportunity for partners to redesign workflows and operating models to drive efficiency and growth in an AI-enabled future.
“As the technology industry navigates extraordinary change, our partners are facing evolving challenges, and TD SYNNEX is here to help turn those into opportunities,” said Patrick Zammit, CEO of TD SYNNEX. “This year’s DoT report shows that leadership comes from building resilience in core technologies, while leaning into next-generation technologies, services and specialisation.
By structuring the report around regional perspectives and partner business models, we’ve created a sharper lens on how to deliver value across the global technology ecosystem.”
“Now in its fourth year, the Direction of Technology report continues to evolve alongside the market it reflects,” said Jill Kermes, Corporate Vice President, Global Corporate Communications and Citizenship at TD SYNNEX. “Each edition provides new perspectives and practical insights to help our customers navigate complexity and seize opportunity. This year’s findings underscore that the next wave of growth will come from those who are reimagining business models and harnessing AI, services, and specialisation to shape what comes next.”
