HP recently launched HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify programme, offering
one unified global platform for partner engagement.
The newly integrated partner programme will also be extended to distribution partners. With the launch of HP Amplify Distribution, distributors can benefit from the industry-first foundation of capabilities, collaboration and performance. The new programme, optimised for distribution partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.
HP has also revealed details for new commercial partner benefits, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated marketing development funds (MDF) reimbursement process. The company also announced Growth Plays, a new programme element to be rolled out across commercial and distribution partners in May 2024.
