Simpology was established in 2003 by Lee Frankham, Managing Director, and Mark Balaam, Technical Director, driven by a passion for emerging technologies and extensive experience with large SMEs and Microsoft Azure. The company shares several key partners with Flotek, including Microsoft, N-able Cove and ZEN Internet.
Frankham and Balaam will remain with Simpology to ensure a successful integration
of the businesses. This period will focus on aligning services across cyber security and communications services, and ensuring there is a seamless customer experience, as well as expanding Flotek’s regional presence in London and surrounding areas.
The acquisition brings over 50 new managed support customers, plus more than 50 customers under the IT4Hair retail focussed sub-brand, as well as an additional £1 million in revenue, taking its total to 120 employees and £17 million in revenue.
Flotek has also appointed Wayne Jones as Group Sales Director, following the acquisition of the remaining equity in Office Equipment Systems Limited (OES), which will rebrand as Flotek Group later this year. As part of this transaction, Jones has invested in Flotek Group to become a shareholder and joined the board.
Since the initial investment, OES has significantly increased its recurring revenue, mainly from managed IT support growth and introducing telecoms to its existing customers, while also growing larger accounts in the area. Flotek plans to roll out managed print into its base of UK customers, further enhancing its service offerings.
Flotek Group CEO Jay Ball said: “Acquiring the remaining equity of OES means we can really expand into the North with such a great team of individuals already in place. Wayne becoming Group Sales Director allows me to step back from the sales team and focus on future acquisitions while Wayne focuses solely on delivering our ambitious growth plans to achieve £20m revenue by the end of 2025.”
Jones added: “We’ve adapted the Flotek model since the investment and seen huge growth levels and service improvements by investing in our team and technology stack. This has focused us on working with customers who see real value in a partnership. I’m looking forward to launching managed print into the wider business to allow us to really support customers with all their technology needs.”
Flotek plans to drive growth in the North via its key office in St Asaph, with its business development team driving new business and account management to grow its existing customer base. This will allow its technical support and other teams to become fully integrated, enhancing the overall service offering by introducing its customer experience team and wider group of field engineers to provide a truly national service.
