In this interview with PrintIT Reseller, Greig Millar, Chief Revenue Officer at Brother UK talks about Brother UK’s channel-centric business model, its channel rewards programme, and how it is structured to help partners develop new MPS sales opportunities. Millar reveals that security, sustainability and cost efficiency are among the top three print challenges for businesses, and explores how current and planned marketing campaigns are designed to reinforce Brother’s capabilities in these key areas.
“Directors Cut Video” Interview with Greig Millar, CRO at leading PRINT/MPS Vendor Brother UK
By Neil Trim on 6th February 2024
