Epson UK has introduced a new end-user sales team to offer business customers a single point of contact for its entire business portfolio, while retaining its channel-only sales model. The new team will address a common industry pain point whereby businesses are forced to deal with multiple sales teams, and often multiple resellers, to access multiple solutions across just one brand.
Epson’s B2B portfolio is broad, comprising commercial and industrial printing solutions, projectors, AR smart glasses, robotics, and PaperLab – its in-office paper recycling machine.
Many of these technologies are used in combination with one another as they address cross-purpose solutions for different verticals. The difficulty arises as many brands have sales teams limited to one product area, while their reseller partners might stock one range but not another, forcing the business customer to liaise with multiple brand and reseller sales teams.
Epson’s new end-user sales team is designed 15 year partnership to handle all cross-product, cross-channel arrangements so that the customer only needs to liaise with one Epson specialist for all Epson solutions.
The team includes Jason Walcott, Dan Bacon, Dave McLuckie, Dominic Kennedy and Eric Hamer.
Jason Walcott, Corporate End-User Sales Manager, said: “Years in the IT industry has taught me that IT vendors will design their business structure around their products, not their customers. But most businesses want solutions, not simply ‘products’, and by providing easier access across Epson’s full range, businesses can enjoy the consistency of Epson’s product quality, user-interface, and sustainability benefits.”
The new team is also being adopted across other countries in Europe to offer end-users frictionless trade when procuring Epson technologies across different countries.
