UK organisations are out in front of their Northern European peers when it comes to adopting sustainable IT, according to new research from Advania. The study, based on responses from 1,236 IT decision-makers, including 500 in the UK, shows UK leaders are pioneering circular economy practices while simultaneously reassessing their cloud and security frameworks.
The UK emerged as a leader in adopting sustainable IT equipment as part of efforts to reduce carbon emissions and/or aim for net zero. A combination of ESG priorities, cost pressures and hardware supply issues means that 38% of UK respondents said their organisations are using environmentally friendly or refurbished IT equipment, higher than their counterparts in countries across Northern Europe.
UK leaders are also rethinking cloud investments amid what the report calls a potential “SaaSpocalypse”. Nearly half (49%) say they overspend on software licences, prompting a shift toward vendor consolidation and optimisation. Trust in vendors is also slipping, with 40% believing suppliers prioritise selling products over solutions and 36% that vendors prefer transactional over supportive relationships.









