Westcon-Comstor has announced that its Intelligent Demand (ID) programme, which harnesses data to uncover growth opportunities for channel partners, generated $768 million in additional revenue for partners in FY24 – up 70% on the previous year’s figure of $450 million.
During the year, Westcon-Comstor completed 532 Intelligent Demand analyses for partners across 28 countries spanning Europe, Middle East and Africa (EMEA) and Asia-Pacific (APAC). There are now nearly 2,000 registered individual users of Intelligent Demand across the global technology provider and specialist distributor’s partner community.
