OKI’s latest additions to its A4 colour portfolio, the C651dn and MC554dn, are not just new devices. They are strategic tools designed to help partners win more deals, expand into new verticals, and deliver solutions that customers genuinely need right now. As workplaces shrink, hybrid models mature, and organisations demand more flexibility from their technology, these two compact colour devices arrive at exactly the right moment.
A market ready for a new kind of device
Across EMEA, businesses are rethinking their print environments. Large, floor standing devices are being replaced with smaller, more efficient alternatives. Retailers want high quality colour at the point of need. Offices want multifunction capability without sacrificing desk space. Production areas want robust devices that can handle varied media without constant maintenance.
Resellers are seeing the same pattern: customers want professional output, predictable running costs, and compact footprints — all without compromising reliability. This is exactly where the C651dn and MC554dn shine.
Both devices deliver workgroup class performance in a desktop friendly format, giving resellers a compelling answer to one of today’s most common customer challenges: “We need high quality colour, but we don’t have the space for a big machine.”
C651dn: A unique selling point in the A4 colour market
Let’s start with the headline device: the OKI C651dn, officially the world’s smallest high performance A4 colour printer.
For resellers, that phrase alone is a differentiator. It opens doors. It starts conversations. It gives you something your competitors can’t easily match.
But the C651dn is more than a talking point – it’s a serious performer:
35 ppm print speeds
First page out in 6.5 seconds
Media handling from B8 to 1.32 metre banners
Up to 256 gsm stock
1200 × 1200 dpi LED print quality
Up to 1,940 sheet capacity with optional trays
This is a device that fits where others can’t, yet delivers output that rivals much larger machines. For sectors like retail, logistics, healthcare, education and manufacturing, that combination is gold.
he C651dn is also built to last. A robust mechanical design with increased metal components means fewer service calls and happier customers – a major advantage for resellers managing SLAs or offering managed print services.
Separate toners and drums maximise consumable life, helping customers control costs and giving resellers a predictable, repeatable revenue stream.
And with modern connectivity – Ethernet, optional Wi Fi, Mopria™, AirPrint, IPP Everywhere™ and Adobe PostScript – integration is smooth across mixed environments.
In short: the C651dn gives resellers a compact, reliable, high performance colour printer that stands out in a crowded market.
MC554dn: The multifunction workhorse customers will rely on
Alongside the C651dn sits the OKI MC554dn, a compact A4 colour multifunction printer designed for everyday office workflows. For resellers, this device hits the sweet spot: affordable, capable, sustainable and easy to position.
It combines print, scan, copy and fax in a single unit, delivering:
32 ppm print speeds
Fast first page output
High speed single pass document feeder
(30 ipm simplex / 42 ipm duplex)
4.3 inch colour touch panel
Media handling up to 200 gsm
Optional 800 sheet capacity
This is the kind of device that fits perfectly into shared office spaces, hybrid environments, small businesses and departmental teams.
But what really sets the MC554dn apart – and what resellers can leverage – is its sustainability story.
The device has been developed in line with the Blue Angel environmental label, with certification in progress. Its mainframe is made from over 50% post consumer recycled plastic, and its toner packaging is plastic free. Low energy consumption and long life components help customers reduce environmental impact without sacrificing performance.
For resellers, this matters. Sustainability is no longer a “nice to have” – it’s a purchasing driver. The MC554dn gives you a strong, credible eco focused option for customers who want to reduce their footprint without compromising capability.
Security features, including secure print and robust network protection, make it suitable for shared environments where data protection is essential.
Key specifications at a glance
OKI C651dn – A4 Colour Printer
Up to 35 ppm
First page out: 6.5 seconds
Media: B8 to 1.32 m banners,
60–256 gsm
Up to 1,940 sheet capacity
1200 × 1200 dpi LED
Robust metal enhanced design
Ethernet, optional Wi Fi, Mopria™, AirPrint, IPP Everywhere™, Adobe PostScript
Fully compliant with latest energy and safety standards
OKI MC554dn – A4 Colour Multifunction Printer
Print, scan, copy, fax
Up to 32 ppm
First page out: 7.4 seconds mono /
8.4 seconds colour
30 ipm simplex / 42 ipm duplex scanning
4.3 inch colour touch panel
60–200 gsm media
Up to 800 sheet capacity
Over 50% recycled plastic mainframe
Plastic free toner packaging
Windows, macOS, iOS, Android,
Mopria™, AirPrint
Secure print and network protection
A strong opportunity, ready to sell
The OKI C651dn and MC554dn give partners something rare: devices that are easy to position, easy to sell, and easy to support. They meet real world needs across multiple industries, and they do it with the reliability and performance OKI is known for.
For resellers looking to expand their A4 colour offering, strengthen their portfolio, or win new customers in competitive markets, these devices represent a compelling opportunity.
They’re compact. They’re powerful. They’re sustainable. And they’re ready to sell.
To learn more visit: https://www.oki.com/uk/printing/
