The City of Birmingham Symphony Orchestra (CBSO) has announced SCC as its new principal sponsor.
The three-year agreement includes support of £100,000 a year, aligning with the orchestra’s Sound of the Future campaign, and will see audience development opportunities for SCC staff including concert experiences and hospitality. CBSO musicians will also perform at SCC venues and locations throughout the sponsorship period, bringing music to new and diverse audiences across the UK and France.
The CBSO’s Sound of the Future campaign aims to raise £12.5 million over five years, culminating in 2025. The CBSO is about to launch the ‘transformational’ stage of the campaign, which will reinvigorate the way it works so that it can make an even bigger contribution to West Midlands cultural life in its second century. The gift will be a leadership gift for the next stage of the campaign.
Founded by Sir Peter Rigby and headquartered in Birmingham since 1975, SCC has grown to become one of the largest IT solutions providers in Europe. As a local business with international reach, the family-owned firm shares much in common with the CBSO.
Chief Executive of the CBSO, Stephen Maddock OBE, said: “This is an imaginative partnership between two outstanding and long established Birmingham organisations. Both SCC and the CBSO are committed to promoting our home city, and this new sponsorship will provide outstanding opportunities for SCC staff and clients to experience world-class music-making from the CBSO on a regular basis. I am hugely grateful to Sir Peter Rigby for his generosity and vision in making this new partnership a reality.”
