The company has joined forces with the Laser Tools Racing driver for the remainder of the 2026 Kwik Fit British Touring Car Championship (BTCC) season. Following a behind-the-scenes insight into Taylor-Smith’s operation and the wider BTCC paddock at Snetterton, Parallel identified significant opportunities to develop new relationships within the Taylor-Smith extensive partner network whilst also benefiting from the exposure associated with the nation’s most widely followed motorsport championship.
The timing of the partnership coincides with what has undoubtedly been one of the strongest seasons of Taylor-Smith’s BTCC career.
Since joining Laser Tools Racing for the 2026 campaign, the Irishman has enjoyed a genuine breakthrough year, consistently challenging at the front of the field and firmly establishing himself as one of the championship’s standout performers. Managing Director Gavin Auckland has been a lifelong fan of the BTCC, making this partnership a particularly special milestone for the company.
“I’ve followed the BTCC for many years, so it’s fantastic to finally become involved with the championship through Aron and Laser Tools Racing. “As a company, relationships are at the heart of everything we do, and we see enormous potential to connect with Aron’s existing partner network while supporting him during what is proving to be an outstanding season.
We’re excited to be part of the journey for the remainder of the year.” Aron Taylor-Smith added: “It’s brilliant to welcome Parallel on board for the rest of the season. From our first conversations it was clear that Gavin, Paul and the team understood the value that BTCC partnerships can deliver, and I’m looking forward to helping introduce them to our incredibly supportive network of partners while continuing to push for more success on track.
Hopefully, we can finish the season strongly together.” Parallel branding will feature on Taylor- Smith’s Laser Tools Racing Corolla as the team continues its pursuit of further victories and championship success throughout the remainder of the 2026 BTCC season.
To learn more visit: https://parallel-group.co.uk
