As digital transformation continues to take hold, the opportunity for the Channel is enormous. Small businesses are the backbone of the UK economy, but they’re facing a challenge. Their productivity is stalling, they need to adapt to new ways of working, and they’re increasingly expected to deliver customer service that rivals that of much larger competitors.
Collectively, SMBs spend upwards of £10 billion per year on technology to address these issues, but only half of this is spent with the Channel. Join Nathan Marke, COO for leading service provider Giacom, as he provides his insight on why the Channel is best placed to assist SMBs in getting the most out of their technology investments.
Drawing on extensive research and analysis commissioned by Giacom, Marke will highlight the key growth areas for the Channel in the coming years, as well as how the Channel can refine business development strategies to attract new customers and fully capitalise on emerging opportunities.
This is one you can’t afford to miss.
