“It’s been an honour to be part of a global brand that the industry recognises, but with that recognition came assumptions, that we operated and delivered in exactly the same way as Exertis UK,” said Jason Chibnall, Managing Director of Hammer Distribution.
“This isn’t about nostalgia, it’s about clarity. Hammer has always stood for people, expertise, and outcomes that make the difference. By returning to the Hammer name, we are bringing that clarity back to the market and signalling our commitment to powering the future of enterprise IT,” he added.
Hammer will continue to invest in dedicated sales and commercial expertise to help customers and end-users realise infrastructure outcomes that power the next generation of applications, from cloud adoption to artificial intelligence.
