Westcon-Comstor has added a new data insights tool to its PartnerCentral digital marketplace platform, giving partners a consolidated view of transactional data and the ability to track trends by geography, end- user and product type.
Patrick Aronson, Chief Marketing Officer and APAC Executive Vice President at Westcon-Comstor, said: “By providing a single source of truth for transactional data, we’re empowering partners to make more informed decisions, optimise their operations and compete effectively as they look to accelerate their journey to an everything-as-a-service (XaaS) future.”
In a survey for the distie’s recent Bridging the Gap report, 59% of partners strongly agreed that the future of distribution lies in the provision of data-led insights. Gaining access to the right data was identified as the biggest challenge facing partners as they transition to recurring revenue models.
