According to the latest ESG Unwrapped report from technology services company, Nebula Global Services, AI is fast becoming the key differentiator for channel businesses looking to boost their sustainability and ESG strategies over the next 12 months.
The report, which is the third in the series, focuses on the areas in which AI can make a difference when it comes to ESG in the channel. It includes in-depth interviews with multiple AI and sustainability specialists who, while playing down the hype around AI, were confident that the technology is going to be a game-changer.
“There’s no doubt that AI is already being deployed by early adopters in the channel to help them fast-track their ESG goals,” said Richard Eglon, CMO at Nebula Global Services. “However, it’s a minefield. With this report, we wanted to provide practical expert advice for channel firms on how to use AI strategically to deliver real ESG benefits.”
While the report acknowledges that AI use cases for ESG in the channel are still emerging, it reveals how channel players are already finding practical ways to apply it, from shaping ESG strategy to managing office space to improving staff inclusion and well-being.
It also tackles the thorny issue at the heart of AI and ESG – how can businesses use a technology that consumes so much energy and water to become more sustainable? The report offers useful guidance to help channel leaders strike a balance between using AI responsibly while working towards ESG goals.
