Konica Minolta is celebrating a successful first year of its enhanced partner programme and partner portal, which has for example seen unit sales (of A3 and A4 multifunctional devices) increase by 128% compared to pre-pandemic figures. The company now also has 28 solo- branded ‘Exclusive Partners’ throughout the UK, all benefitting from being an extension of the Konica Minolta brand.
Encompassing office, professional and industrial print, along with IT solutions, Konica Minolta’s channel development programme has seen 32 new resellers added through a careful process that avoids potential sales or geographical conflicts with existing partners. To support this ongoing growth Konica Minolta has expanded its partner support management team to offer personal one-to-one support for lead generation, customer bids (including pricing and after-sales support), along with additional marketing and PR support to ensure partners get all the visibility they need to compete in the market.
Cameron Mitchell, Business Leader for Indirect Channel at Konica Minolta Business Solutions (UK) Ltd said: “Over the last year we have continued to further develop our offering in line with our commitment to our partners. This includes building and developing a framework for professional print accreditation, along with new partner onboarding. With the business IT and print market continuing to evolve rapidly, our partner programme is geared towards supporting our partners as they evolve with it. This includes selling our integrated digital transformation software solutions, which are fully backed by a dedicated specialist sales team and the technical expertise of Konica Minolta’s ProcessFlows team.”
He continued: “With many print businesses looking to diversify and deliver a broader range of services, there are huge opportunities for our partners to deliver Konica Minolta’s powerful
but flexible and cost-effective AccurioLabel range of digital presses. These presses offer greater flexibility of set-up and use, with a cost- effective pay-per-click approach which enables professional print houses to offer more to their customers. With Konica Minolta’s broad expertise in print, our partner programme is designed to actively support, and reward partners looking to diversify and embrace these opportunities.”
