SYNAXON UK made AI the focus of its Summer 2026 Channel Event at Molineux Stadium in Wolverhampton on June 17. Running under the heading “From Service Desk to Sales Pitch: Putting AI in Your Starting XI” the event is expected to be SYNAXON UK’s biggest ever gathering.
Speakers included the internationally- renowned AI author and strategist Katie King, who delivered a keynote on how MSPs can move from experimentation and turn AI into measurable competitive advantage. There will be an exploration of a real-world AI case study with Tony Houlihan, CTO of UK MSP, TwentyFour IT Services, and presentations from lead sponsor, Terra Computer (in conjunction with Microsoft), as well as Lenovo and HP, who focused on how partners can use their solutions to harness the power of AI.
Business coach and former professional footballer, Mel Eves, talked about the science behind humans and how to perform and get results. Finally, Tara-Jane Sloane, Managing Director of IT lead generation specialist, Telev8, hosted an interactive session on actionable tactics that partners can adopt to win more customers.
Throughout the day, delegates were able to network with each other and with vendors and SYNAXON UK personnel in the expo area, with several MSP-focused vendors exhibiting.
Prior to the event Mike Barron, Managing Director, commented SYNAXON UK, said: “Everyone is excited about the summer event and looking forward to hearing about the opportunities with AI. It’s here, it’s real, and it’s time to act and capitalise. It will also be a great opportunity for all our reseller and supplier partners to meet and talk about how they can work together even more closely within the SYNAXON community. The last year has been challenging but very progressive for us. By bringing everyone together, we can strengthen our relationships and set our sights on further acceleration and growth over the next 12 months.”
