Here is the third and final part of our annual print predictions feature where more key industry players share their thoughts on what 2025 will hold for the print and IT sector
Kerry Rush, Product Marketing Manager, Sharp: Sustainability and security are two major considerations for organisations when it comes to a growing focus on due diligence across supply chains. In terms of technology, we’ll continue to see environmental enhancements, such as recycled content in machines, recycled packaging, and lower energy consumption.
At Sharp, we’re committed to reducing environmental impact and supporting our clients in this transition. We recycle and reuse parts consider waste and ensure safe, efficient, and secure disposal. This includes recycling consumables and using recyclable materials for product protection during transit. From a security standpoint, more organisations will look to suppliers for accreditations such as Cyber Essentials or ISO 27001 to validate and build trust, which is something we assist our clients in achieving.
While SMEs understand the value of strong network security in safeguarding their business or organisation, there is still some hesitancy about moving from an on-premise solution to an intangible cloud option. As technology evolves, cloud-based security, such as SASE (Secure Access Service Edge) will continue to be important in 2025 due to its scalability. Our devices offer multi-layered security both physically and, in the cloud, including two-factor authentication, secure cloud connectivity and Bitdefender Antivirus for print devices.
In 2025, it will continue to be key for providers to talk to and educate their clients on the need for a multi-layered security posture, covering firewall evolution and endpoint protection, including print devices.
The world of AI is exciting and there is no doubt that it will have real value in print, particularly for productivity, workflow and capture. It will also impact how machines are serviced, monitored and maintained by enabling proactive and remote device optimisation. We anticipate more AI-enabled functionalities in the print industry next year. While new technology can be daunting, we are committed to navigating the AI journey with our clients, supporting them in exploring new opportunities securely.
