A new report from Sage entitled: ‘Small and medium-sized business demand for digital advisory services fuels IT channel growth’, surveyed 2,800 technology channel decision-makers globally, revealing a pivot from traditional sales to strategic, advisory- driven relationships.
This transition is not only enhancing digital agility among small and mid-sized businesses (SMBs) but is also opening up substantial growth avenues for technology resellers.
The research highlights more than half (55%) of technology resellers have shifted their focus toward providing strategic advice and services, aiming to improve SMBs’ ability to swiftly adapt to market shifts, evolving customer demands, and new technological breakthroughs.
Notably, 73% of IT resellers believe SMBs consider investing in digital agility as a high priority, seeing it as a way to drive business growth (29%), enhance competitiveness (24%), and increase efficiency (23%).
Sippora Veen, VP Global Partner Marketing at Sage said: “These findings mark a significant shift within the channel industry. The move towards more personalised solutions and stronger customer relationships is revolutionising our support for SMBs.”
