Brother International Europe is marking 15 years since first joining forces with the Cool Earth rainforest conservation charity, becoming their longest-serving commercial partner.
Since the partnership began in 2009 Brother has been supporting seven communities across the Amazon and New Guinea forest, protecting 32 million trees across 78,000 hectares, which store over 50 million tonnes of carbon and are crucial in combatting climate change.
Hisashi Ota, Managing Director of Brother International said: “We are proud to have worked with Cool Earth for such a long time. Our “At your side” vision is always to provide our customers with exceptional products and service, whilst also doing what we can to limit our impact on the planet, and through Cool Earth we are able to support vital work being conducted across the globe.”
Some of the activities so far have included improving water, sanitation and hygiene access for over 2,500 people in Papua New Guinea, and the launch of Cool Earth’s Rainforest Lab in Peru providing access to Wi-Fi, technology and mapping tools so communities can protect their territories from threats.
Matthew Owen, Director of Cool Earth added: “We are immensely proud of the achievements we have made working with Brother Europe, which not only support the conservation of the rainforest but also provide social and economic impacts, ranging from sustaining livelihoods to providing income and food security for Indigenous communities”.
