ARMOR Print Solutions has announced it is rebranding as Altkin.
Altkin Managing Director Gerwald van der Gijp said: “The name ‘Altkin’ and its slogan ‘Fair Printing’ embody our collective mission to provide alternative pathways to impactful change. Whilst our ambition is to confirm our leadership in the EMEA region as a real and fair alternative in a rapidly evolving market, we are clarifying our product and service offering by creating four pillars – products, care, tech, tailored – which represent our different activities and brands, making them easier to understand.”
Through its products offering, Altkin offers, alternative printing consumables, with its OWA brand guarantee cartridges from re-used empties, and certified quality. Secondly the company is continuing to promote its care offering, a suite of services and software solutions designed to free companies from the constraints associated with managing their printing fleets.
The third pillar, tech, supported by the A2i (Altkin Industrial Inks Lab) brand, focuses on the creation and custom design of water- based inks. The final pillar, tailored, covers white-label activities such as the production of alternative consumables, ink refilling and the collection of empty cartridges.
“This change of name is a major event, the fruit of a strategic reflection on the circular economy. Altkin is now positioned as the leader in responsible printing in Europe, Africa and the Middle East. Coupled with the recent acquisition of THS, this new brand will help to consolidate this activity as one of the pillars of ARMOR GROUP.” Hubert de Boisredon, Chairman and CEO of ARMOR GROUP added.
