CONTEXT reports that sales of printer hardware through European distributors increased in Q4 2022, with both volumes and revenues exceeding expectations. Data revealed a 12.3% year-on-year increase in unit sales and a 27.8% increase in revenue during the period.
“This is in part due to the aggressive promotions designed to clear entry-level stock and strong business demand for higher-end devices,” said Antonio Talia, Head of Market & Business Analysis.
By contrast, the consumables market declined significantly in the same period down 18.2 YoY % in unit sales and 11.4% in revenues. A decrease in sales of the ink cartridges that make up over 80% of consumable sales in the region was the main reason but toner sales also fell sharply.
The average number of pages printed also fell sharply in December (by 12% YoY) despite the return to the office. CONTEXT says that with paperless policies proliferating in the public and private sectors, this fall is likely to continue.
